Innovation management and consumers

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Innovation is an increasingly important contributor to the success of an organization, enhancing its ability to adapt in a changing world.

Consumers’ Federation of Australia has recently appointed a representative to Standards Australia’s Technical Committee MB-279 Innovation management mirroring the work of ISO TC 279.

Consumers are integral to the innovation process since they have more know-how, are more critical and demand simple solutions that can be implemented immediately – innovations that meet these needs cannot be provided by isolated R&D departments, read more in LEAD Innovation Management  here.

Find out more about the CFA Standards Project and how you can get involved as a consumer representative on a  standards committee here.