Riff Raff Penalised Over Alleged False or Misleading Infant Sleep Aid Toys Ads

Online national retailer Riff Raff Baby Pty Ltd has paid penalties of $132,000 after the ACCC issued it with eight infringement notices for allegedly making false or misleading statements about its comforter toys being safe for sleep from birth.
Riff Raff has also provided the ACCC with a court-enforceable undertaking in which it admits that the advertisements for its sleep aid toys were likely to have breached the Australian Consumer Law.
“Based on these advertisements by Riff Raff, parents and caregivers may have thought that these products are safe for babies to sleep next to in an unsupervised sleep environment, when in fact there are serious safety risks. These types of products can cover a baby’s nose and mouth, which can pose a risk of fatal suffocation,” ACCC Deputy Chair, Catriona Lowe said.
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