Marketing

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Digital platforms with significant market power can use practices like bundling or tying of products, pre-installation and default settings to limit customer choice or deter innovation from competitors.
“Australians increasingly use digital platforms for work, study and play and can benefit from their wide range of interconnected products and services. While the size and scale of digital platforms alone does not raise concern, there is a risk that this expansion may be driven by a desire from digital platforms to entrench or extend their market power,” Ms Cass-Gottlieb said.

Read More Expansion of Digital Platforms Demonstrates “critical need for regulatory reform”

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Online marketing, lead generation and cold-calling have been scrutinised in a new report from Consumer Action Law Centre.  The report, entitled Dirty Leads: consumer protection in online lead generation, finds that marketers that use ‘lead generation’ can give rise to consumer manipulation and harm.   Lead generation involves businesses who use techniques like online surveys or tricky…

Read More New report uncovers murky world of online marketing