Marketing

icon, phone, hand drawn-4139067.jpg icon, phone, hand drawn-4139067.jpg

The ACMA has today released a Statement of Expectations on the use of consumer consent to provide guidance to businesses that undertake email, SMS, and telephone marketing. The Statement sets out steps for businesses to ensure they have consumer consent before conducting telemarketing and e-marketing. It is an outcome-focused guide to better practice – designed to…

Read More Consent expectations for businesses using direct marketing

Salespeople Do Not Knock Leave these premises immediately

The Victorian Energy Upgrades (VEU) program has banned cold call telemarketing starting today (1/05/2024) and will ban doorknocking starting 1 August 2024. Below is a media release from the program. About the bans  The Victorian Government introduced the bans in response to consumer complaints about problematic telemarketing and doorknocking practices under the program. The bans…

Read More Victoria Bans Energy Cold Callers

Black computer screen reading 'security' in blue with cursor hovering over word

Digital platforms with significant market power can use practices like bundling or tying of products, pre-installation and default settings to limit customer choice or deter innovation from competitors.
“Australians increasingly use digital platforms for work, study and play and can benefit from their wide range of interconnected products and services. While the size and scale of digital platforms alone does not raise concern, there is a risk that this expansion may be driven by a desire from digital platforms to entrench or extend their market power,” Ms Cass-Gottlieb said.

Read More Expansion of Digital Platforms Demonstrates “critical need for regulatory reform”

Post thumbnail

Online marketing, lead generation and cold-calling have been scrutinised in a new report from Consumer Action Law Centre.  The report, entitled Dirty Leads: consumer protection in online lead generation, finds that marketers that use ‘lead generation’ can give rise to consumer manipulation and harm.   Lead generation involves businesses who use techniques like online surveys or tricky…

Read More New report uncovers murky world of online marketing