Redirecting fuel discounts to groceries would be a win for consumers

CHOICE says a report that Coles and Woolworths may be redirecting subsidies from fuel discounts back to the supermarket shelves would be welcome news for consumers.


The report follows undertakings made by Coles and Woolworths to the ACCC in December last year that from 1 January they would stop subsidising fuel discounts from other parts of their businesses, and limit supermarket-based fuel discounts to four cents a litre.

“CHOICE called on the benevolent retail giants to redirect fuel subsidies to groceries, and make 1 January a happy new year for Australian shoppers, says CHOICE Head of Media, Tom Godfrey.

“While Coles and Woolies were quick to claim the end of big fuel discounts was a loss for consumers, we pointed out they had every opportunity to redirect these savings to the supermarket shelves and show they are serious about competition for all their customers.”

“We still suggest consumers look past the celebrity spruikers, flashy brands and catchy advertising jingles and read the unit cost of what they are purchasing to ensure they are getting the best deal.”

Photo Credit: leff