Novice telemarketer pays the price for risky behaviour

Melbourne-based telecommunications company, Zone Telecom Pty Ltd, has paid a $20,400 infringement notice for making telemarketing calls to telephone numbers listed on the Do Not Call Register.

An Australian Communications and Media Authority investigation found that, despite internal and external warning signs early in 2013 that Zone Telecom’s marketing lists may have included numbers on the register, the business chose to accept this risk and continued with its telemarketing activities.

‘Zone Telecom has paid a hefty price for its risky behaviour,’ said ACMA Chairman, Chris Chapman. ‘This case demonstrates yet again that all telemarketers—from new businesses to established operators—must be on full alert when it comes to their responsibilities under the Do Not Call Register Act.

‘Businesses take a significant risk if they call telephone numbers on the register without a legal basis to do so,’ Mr Chapman added. ‘The consequences of getting it wrong are serious—from potential penalties, such as this, to reputational damage, which ultimately can be even more financially damaging.’

If your telephone number is listed on the Do Not Call Register and you receive a telemarketing call you think may not comply with the DNCR Act, you can report it to the ACMA’s Do Not Call Register here.