MOI International pays for misleading olive oil claims

MOI International (Australia) Pty Ltd has paid two infringement notices totalling $20,400 for misleading claims made on the label of its products, following action by the Australian Competition and Consumer Commission.

MOI International’s ‘Mediterranean Blend’ oil product was prominently labelled as ‘Extra Virgin Olive Oil’ and ‘100% Olive Oil’. The ACCC considers that by using these descriptions, MOI International represented that the oil was completely or predominantly composed of extra virgin olive oil.

This outcome follows the publication of the ACCC and Food Standards Australia New Zealand guide to olive oil labeling titled ‘The Good Oil’, in October 2012 which available at