Building a Digital World Consumers can Trust
On 15th March, the Consumers’ Federation of Australia and its members will be celebrating World Consumer Rights Day by joining a global campaign to build a #BetterDigitalWorld that promotes access, participation and innovation that is good for consumers, the economy and society.
Consumer organisations from across the globe, in partnership with Consumers International, will come together with one common objective; Building a Digital World Consumers can Trust.
What is digital consumer trust and how can we build it?
Digital technology is having a dramatic impact on consumers around the world. By 2020, 52% of the world’s population will be online – this means the number of people accessing the internet will have grown by a third in just five years.
Technology has given many consumers more choice, convenience and information, but important issues remain. A concerted effort is needed to give the offline population access to quality, affordable connections, to end unfair online practices, to make sure data is kept safe and secure and to help consumers know which services they can trust.
Consumer protection and empowerment are crucial to building trust and confidence in digital technology. World Consumer Rights Day will provide an excellent opportunity for us to set the agenda for a digital world that champions access, choice and security for consumers.
On the 15th March, Consumers International, in partnership with German Federal Ministry of Justice and Consumer Protection (BMJV) and the Federation of German Consumer Organisations (vzbv), will co-host a G20 consumer summit in Berlin, Germany. The summit will be an official part of the Germany presidency of the G20 and will aim to highlight the importance of consumer protection and empowerment in the digital economy.
Consumers International will also be coordinating a range of social media activities on the day on Twitter and Facebook. Visit www.consumersinternational.org to find out more about how you can join the call for a #BetterDigitalWorld.
- Consumers International brings together over 200 member organisations in more than 100 countries to champion the rights of consumers everywhere. We are their voice in international policy-making forums and the global marketplace to ensure they are treated safely, fairly and honestly.
- World Consumer Rights Day (WCRD) is celebrated annually on 15 March. It marks the anniversary of President John F Kennedy’s address to the US congress on 15 March 1962, in which he formally addressed the issue of consumer rights. He was the first world leader to do so.