The Federal Court yesterday ordered Homeopathy Plus Pty Ltd to pay penalties of $115,000 and its director, Ms Frances Sheffield, to pay $23,000 in penalties for making false or misleading representations about the effectiveness of the whooping cough vaccine and homeopathic remedies as an alternative to the whooping cough vaccine, in breach of the Australian Consumer Law.

4999305335_6eeef2c164_mHomeopathy Plus and Ms Sheffield were also ordered to cease publishing the articles that contained the representations and remove them from the Homeopathy Plus website.

“Representations that may mislead consumers about the effectiveness of medical products or treatments are of significant concern to the ACCC. The potential consequences for the community of false or misleading representations about health and medical matters may be extremely serious” ACCC Commissioner Sarah Court said.

“In this case, there was a real risk that consumers might be influenced by the representations not to use the whooping cough vaccine and instead to rely solely on homeopathic products for the prevention of whooping cough. This is against the advice of medical professionals and the Commonwealth Department of Health.”

“This decision demonstrates that businesses must take care to ensure that any statement or representation made about the effectiveness of a particular medical treatment or product is accurate and supported by adequate scientific evidence.  It is no excuse that the person making false or misleading representations genuinely believes in a particular viewpoint and is a passionate advocate for a particular practice,” Ms Court said.

“Consumer protection issues in the health and medical sectors are a current enforcement priority for the ACCC.  The ACCC has taken action against a number of businesses that the Court has found made false or misleading representations about medical treatments, and it will continue to do so.”