CFA Member CHOICE is calling for proposed rules that would restrict ‘fat free’ and ‘% fat free’ claims on food packaging to be extended to cover all claims about fat content.
In its submission to the regulator, CHOICE supports the proposal to limit ‘fat free’ and ‘% fat free’ claims to healthy products. However, the submission warns that ignoring other fat content claims would create a loophole and potentially increase consumer confusion.
The proposed regulations for ‘fat free’ claims follow a decision from federal, state and territory food and health ministers in their meeting last December. The options included restricting these types of claim to products which meet Nutrient Profiling Scoring Criteria which provide an evaluation of overall nutritional quality.